Product Management Framework
Home > Product Management Framework
Product Management Framework - Overview
- A lightweight structure to keep thinking and execution aligned
- Flexible across product maturity, team size, and business stage
- Built from what’s worked (and failed) in real teams
1. Vision – Where we’re going
The long-term direction — the change we want to create in the world.
Example (Microsoft):
“Empower every person and every organization on the planet to achieve more.”
Not tied to specific products — it defines the company’s broader impact.
2. Mission – What we do and why
What we’re building and who it’s for. Helps the team focus and prioritize.
Example (Shopify):
“Make commerce better for everyone.”
Centered on independent merchants — and it shows in the product strategy.
3. Strategy – How we’ll win
How we compete, differentiate, or position ourselves.
Good strategy is about clear trade-offs.
Example (Apple):
“Deliver tightly integrated hardware and software with a premium user experience.”
They win by saying no to flexibility — and doubling down on polish.
4. Roadmap – Turning strategy into bets
Breaks strategy into focused, time-bound bets.
Each bet should be valuable even if it fails.
Example (Meta):
Q1 bet: Release Llama 3 with tools that make local deployment easier than using OpenAI’s API.
A clear move to win over open-source developers.
5. Hypotheses – What we’re testing in each bet
Every bet is based on assumptions. Make them explicit and testable.
Example (Amazon):
If we offer same-day delivery, customers will shop more often and with higher intent.
This drives Amazon’s push into last-mile logistics.
6. Success Criteria – What signals we expect
Define success using signals tied to behavior and outcomes — not vague goals.
Example (Microsoft Teams):
Weekly active usage grows faster in orgs under 100 people after launching simplified onboarding.
Not just “growth” — it’s tied to a specific bet and audience.
7. Resourcing – Who owns what and how we execute
Clarifies roles, ownership, and how the team works together.
(R&R and Product Execution Framework)
Example:
PM defines the problem and success signals. Eng Lead scopes and delivers. Design owns flow and testing. Shared doc outlines how we make decisions and run rituals.
This isn’t a checklist — it’s scaffolding. Adapt it to your team, your stage, and your context.